Episode 21

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Published on:

21st May 2025

Automation vs. Human Touch: The Customer Experience Dilemma

"We have to scale." ~ Ben Baker

Ben and Syya dive deep into one of the most pressing questions in modern business: Can you automate without losing authenticity? 🤖❤️

Discover why people—not just processes—are the true X factor in business success. From AI-driven customer service to the danger of turning your brand into a faceless machine, this conversation unpacks how to scale without sacrificing soul.

#GnawOnThis:

✅ Are you really caring for your clients—or just saying you are?

âś… Is your automation actually hurting your customer experience?

âś… How can you use AI thoughtfully to boost retention and satisfaction?

Calling All: Startup founder, service provider, or marketing pro, this episode delivers bite-sized wisdom on building tech-enabled, human-centered businesses that stand out in a crowded marketplace.

👉 Listen now to learn how to strike the perfect balance between efficiency and empathy.

#CustomerExperience #BusinessAutomation #AIinBusiness #HumanTouch #CXStrategy #SmallBusinessTips #EntrepreneurPodcast #CustomerRetention #BusinessBites

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com