Episode 6

full
Published on:

11th Feb 2025

Branding Mistakes & Staying Relevant: Lessons from Brand Misfires

"Brands do need to evolve." - Syya Yasotornrat

Ben and Syya are going after the "cool" brands!

In this episode of Nod On This Business Bites, hosts Ben and Sia break down the dos and don’ts of branding in today’s fast-changing market. 🚀 Using Jaguar’s latest ad campaign as a case study, they explore the risks of chasing trends, the impact of shock advertising, and the power of consumer emotions in shaping brand identity.

🔍 Key Takeaways:

✅ The danger of being too trendy

✅ How brand evolution ensures long-term success

✅ The role of emotions & storytelling in branding

✅ Lessons from Jaguar’s marketing strategy

Should brands focus on short-term hype or lasting identity?

Join the discussion and share your thoughts in the comments!

🔔 Subscribe for more business insights!

#BrandStrategy #MarketingMistakes #JaguarAd #ConsumerPsychology #BusinessBites

Listen for free

Show artwork for Gnaw On This...

About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

Profile picture for Syya Yasotornrat
Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

Profile picture for Ben Baker
Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com