Episode 14

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Published on:

10th Apr 2024

Business Growth: Maintaining Your Brand and Culture

Ben Baker and Syya Yasotornrat explore the importance of maintaining your brand and company culture as your business continues to grow. As your company expands, it is crucial to nurture the values and identity that set you apart from competitors and resonate with your employees and customers.

From aligning your core values with your business objectives to actively engaging with your team and clients, we cover key aspects of nurturing your brand and culture. Join us in this insightful discussion on how to navigate the challenges of growth while staying true to your brand and maintaining a strong company culture. Learn how to cultivate a workplace environment that fosters creativity, innovation, and employee satisfaction, ultimately leading to long-term success.

If you're looking to scale your business without compromising your brand identity and culture, this episode is a must-watch.

Discover how to prioritize your values, communicate effectively with your team, and adapt to change while staying true to who you are. Don't let growth overshadow your brand and culture - learn how to nurture them through every stage of your business's development. Watch now and take the first step towards building a stronger, more resilient company that reflects your unique identity and values.

#branding #companyculture #businessgrowth #brandidentity #values #teamengagement #innovation #success

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com