Episode 38

full
Published on:

17th Sep 2025

Do You Know What Your Clients REALLY Want?

"Sometimes your clients don't know what they want." - Ben Baker

Have you lost a deal or worked hard to save a deal because you didn't REALLY know what your client wanted?🤔

Ben and Syya ponder the ups and downs in delivering business objectives, but discovering that the original request may not be what the client actually wanted or needed.

#GnawOnThis:

âś… Are we rushing deals to get a PO?

âś… How good are our listening skills?

âś… What questions are your "go-to" to get to the root of problems?

If you are encountering hidden "gotchas" in post sales deliverables. You many not have a handle on what your client really needs from you.


📌 Tune in, laugh a little, and #GnawOnThis every week with us!


#communication #sales #projectsuccess


Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com