Podcasts and The Video Star

"Rewritten by machine and new technology And now I understand the problems you can see."

- The Buggles, "Video Killed the Radio Star."

There are circles that are using the word "podcast" ubiquitously and some folks are debating the merits of audio only vs. video for defining digital marketing tools.

Three-ish questions for you to GNAW ON:

Do you create a videocast or a record a video of your audio podcast and release it on Youtube (or similar platform?
Do you include a transcript or subtitles in order to accommodate those with hearing issues?
Why are you creating your videocast or podcasts?
Who is it for and what value are you adding to them?

Let us know what you think in comments or tag us at #GnawOnThis on your favorite social media platforms!

Connect with Ben www.yourbrandmarketing.com

Connect with Syya www.innovationmediaenterprises.com

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About the Podcast

Gnaw On This...

Business Bytes with Ben & Syya

If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com