Episode 32

full
Published on:

6th Aug 2025

Why Customer Experience = Profit | Ben & Syya Talk CX, AI & Loyalty

"It's about making the experience memorable." - Ben Baker

In this episode, Ben and Syya dive deep into why customer experience (CX) is one of the smartest investments a business can make. Too many companies treat CX as a cost, but the truth? It’s a profit center. 💰

How can businesses can stand out in a crowded market by delivering unforgettable customer service, cultivating long-term relationships, and creating emotional connections that drive loyalty? 💡

Let's break down what makes customers stay, rave, and refer.

🔑 Key Takeaways:

  • Customer experience = profit center, not cost center
  • Great service = brand loyalty & word-of-mouth
  • People remember how your brand makes them feel
  • Happy employees create loyal customers
  • AI can enhance, not replace, human interaction
  • Long-term relationships beat short-term transactions
  • Want to grow? Focus on how your brand is perceived

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

#CustomerExperience #CXStrategy #BusinessGrowth #BrandLoyalty #CustomerService #AIinBusiness #EmployeeEngagement #CustomerRetention #BenAndSyya

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

Profile picture for Syya Yasotornrat
Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

Profile picture for Ben Baker
Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com