Episode 19

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Published on:

7th May 2025

Why No One’s Listening to You: Mastering Business Communication

"The way we communicate varies." - Ben Baker

Ben and Syya dig into the real reason your message isn’t landing... and how to fix it. 🚀

From misunderstood memos to leadership blind spots, they unpack the human side of communication breakdowns with humor, heart, and hard-earned wisdom. It doesn't matter what level you're in, founder, manager, or just trying to get your team to respond to emails (we see you!), this episode is your cheat code for clear, compelling communication.

💡 Key Takeaways:

* People are the X-factor—master communication, master connection.

* Listening ≠ hearing. True understanding is the goal.

* The “billboard analogy” that makes your message stick.

* Leadership requires knowing why people act—not just what they do.

* If everything’s a priority… nothing really is.

* Learn the art of aligning goals for better collaboration and stronger teams.

* Speak in a way that others want to listen—it's all about relevance and resonance.


👂 Ready to stop talking into the void and start being heard? Hit play and let’s redefine what communication really means in business today!


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#Leadership #EmotionalIntelligence #BusinessCommunication #GnawOnThis

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com