Episode 11

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Published on:

18th Mar 2026

Why the Best Brands Never Stop Telling Their Story

Why do some brands last for generations while others fade away?

In this episode of Gnaw on This, Ben and Syya explore the real power behind long-lasting brands: storytelling.

The strongest brands don’t just sell products, they create emotional connections that evolve with culture while staying true to their core identity. From global icons like McDonald’s and Coca-Cola to luxury fashion houses, the brands that endure understand how to adapt their message without losing their story.

Because while markets change and generations shift, the brands that thrive understand one timeless truth: the core of the story stays the same, even as the audience changes.

Subscribe for 15-minute business conversations that challenge how you think and lead.

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

📺 Produced by BBM

#brandstrategy #brandstorytelling #marketingstrategy #branding #businesspodcast #brandidentity #marketingleadership #consumerpsychology #brandloyalty #gnawonthis


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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com