Episode 27

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Published on:

7th Feb 2023

Why Can't We Be Friends? Sales vs Marketing!

"Why can't we be friends?

Why can't we be friends?

Why can't we be friends?

Why can't we be friends?" - War, "Why Can't We Be Friends"

If you're in Sales or Marketing, YKIYK!!!

Ok - it isn't always the case of "cats and dogs" in business for Sales and Marketing to see eye to eye, but why does it happen? As in, it happens way more often than not!

Ben Baker and Syya Yasotornrat ponder the relationships, roles and impact with the clients and prospects.

#GnawOnThis with these few thoughts:

  • Do you understand each other’s priorities, budgets and timelines?
  • How do you break down silos and work towards common goals?
  • How do you communicate your needs in a way that are listened, to understood, and valued?

Have questions on creating your own digital content? Chat with Ben or Syya!

Gnaw On This...Business Bytes Podcast is produced by the teams at Brilliant Beam Media and Your Brand Marketing

Listen for free

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About the Podcast

Gnaw On This...
Business Bytes with Ben & Syya
If there is one thing that we have learned about business and life
IT’S THAT PEOPLE ARE THE X FACTOR
They constantly surprise us, both in amazing ways . . .
And . . . NOT SO MUCH
We’re Ben and Syya
AND
Welcome to GNAW ON THIS . . . BUSINESS BYTES
This show is about the real-life things
we ALL deal with EVERY DAY
HOW they relate to business
And HOW to make some sense out of our daily chaos
WELCOME to the show!

About your hosts

Syya Yasotornrat

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Syya is a tenured tech sales professional with her time at SonicWALL and Hewlett Packard (HPE) with some hospitality at the Walt Disney Company and IT recruitment experience in the mix. She is currently a podcast strategist and consultant, helping others to bring out their voice and legacy through podcasting. She loves to learn and talk about anything, so feel free to reach out!

Ben Baker

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Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

You can reach him at www.yourbrandmarketing.com