Aspirational Change...Is it Realistic???
Where there is change there is opportunity! Right?!!?!?
RIGHT??????
Well, there is change and then there is aspirational change.
What's the difference? Join Ben Baker and Syya Yasotornrat for this conversation as they explore what is realistic when companies introduce sweeping and not so sweeping changes.
Gnaw On This is a weekly TUESDAY livestream at 11:00am EST for a short, less than 15 minute discussion on one topic of the day!
Learn More:
Gnaw On This LinkedIn: https://www.linkedin.com/company/gnaw-on-this-business-bytes-podcast/
Syya’s LinkedIn: https://www.linkedin.com/in/syyayasotornrat/
Syya’s Website: https://brilliantbeammedia.com/
Ben’s LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/
Ben’s Website: https://yourbrandmarketing.com/
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Transcript
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[Music]
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if there's one thing we've learned about
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business in life is that people are the
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X Factor they constantly surprise us
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both in amazing ways and not so much
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we're Ben Andia and welcome to n on this
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business bites podcast this show is all
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about real life things we all deal with
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every day how they relate to business
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and how to make some sense out of our
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daily chaos welcome to the
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[Music]
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show
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and welcome back to another episode of
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non this business bites I'm Ben and this
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is CA and today I want to talk about
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aspirational change we need to have
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aspirational change we need to inspire
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As Leaders our people to sit there and
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say this is where we're going and why
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there's where the top of the mountain is
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that's where we're heading and this is
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what we're going to be able to achieve
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then that we can't now it's giving
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people a reason and a purpose giving
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them a goal giving them giving them
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Something to Believe In so they can sit
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there and say all right this is why
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we're going to make a big mess this is
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why we're going to go through the chaos
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this is why my feet are going to be
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uncomfortable as I'm sitting there
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walking but I know that at the end of
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the game things are going to be better
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you know when I I tell this story at the
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beginning I grew up in the construction
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industry my father had commercial
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renovation company and he used to
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renovate these 40 50,000 foot stores
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with 500 600 700 employees and he would
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bring people together the at the
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beginning he says look we're gonna make
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a great big mess we're gonna make it
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chaotic we're going to make it so it's
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it's things are going to get moved
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around you're going to be working long
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hour hours but in the end you're going
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to have a beautiful new store and you're
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going to be proud of it your customers
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are going to love it and everything is
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going to be better placed and and be
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able to be shown off a lot better
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because you're going to have brand new
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fixtures brand new floor brand new
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lighting and everything is going to be
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better and it's
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amazing how much alignment and how much
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he got those people on board with him to
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work midnight shifts to move move entire
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you
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know floors worth of stock around in
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order to be able to do the construction
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because these people said I'm working in
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like this for a reason that's
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aspirational change so seea let's know
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this I gotta tell you uh when I think of
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aspiration aspirational
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change aspirational change uh I I cannot
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help but go back to my my time at Disney
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I I know I talk about Disney a lot uh
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good bad ugly indifferent you know
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happiest place on Earth until you work
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there all the great stuff that you could
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think of but uh I will say the thing
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that Disney does extraordinarily well
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that I've taken in my life and career is
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the fact that you know when you have
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something that's rooted in a purpose
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that everyone can rally behind and
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everyone understands what that purpose
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is it is aspirational it's inspirational
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it is everything that we want the end
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result to be and that you get that
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accountability mixed in with it you can
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move mountains you literally can move
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mountains think of the Hoover Dam man
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like you know anything at Disney that
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we've done and I say we collectively I
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basically just you know served my way
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through it but you know I like to say we
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collectively because we were all cast
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members Together part yeah because we
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were because we were part of ensuring
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that even during the construction I mean
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I was there um you know I've said this
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before we were the pilot to uh determine
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if the dining with characters was going
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to be a thing and so we were the
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original Goofy's Kitchen right we were
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the test pilot and during that time this
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was also underway they were already
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planning California Disney adventure and
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like you know the downtown Disney and
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I'm talking about or Orange County
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California Disney by the way so they
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ended up tearing down our building so
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while we were doing test case of this
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New Concept they were already planning
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on tearing us down we didn't know it at
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the time but what they did though was
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while we were doing the test case they
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redid and renovated our our space so we
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were gone one weekend and came back
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closed down for a weekend and then all
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of a sudden we walked in it was a
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completely different restaurant even
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though we knew exactly what it was you
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know we still called it everything but
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it was a different restaurant it was
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amazing to see and because we knew what
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we were doing
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everyone was on board everyone was
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definitely in that cheerful Disney yay
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we went from being like the restaurant
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that no one wanted to work at to um
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people were trying to pull rank into
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seniority and say no we should be
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getting those shifts um and luckily you
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know in this context you know we we had
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definitely good representation to ensure
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that none of us lost our jobs in this
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transition so yeah crazy man once you
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get people on board and accountable it's
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amazing what you can do and now the
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whole Disney com concept of eating and
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dining yeah that that's like everywhere
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everywhere within Disney absolutely and
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it's about to change again I mean I
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think a and and the Gang are looking to
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spend $65 billion or something some
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ridiculous amount of money over the next
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10 years crazy renovating the park I
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mean they're talking about taking from
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what I remember talking about taking the
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Indiana Jones ride and moving it in
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Florida to uh um uh to the Animal
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Kingdom think what that's going to do I
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mean but if if if people within Disney
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are excited about this if people about
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Disney understand what what the end
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result is where we're going what the and
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they have the alignment behind
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it they're going to be excited and that
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excitement will will rub off on on the
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on the patrons you know it will it will
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rub off on people because they say yeah
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yeah yeah look at all this hoy yeah okay
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but you can't believe the cool stuff
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that's going to be coming down the pipe
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I mean I've looked behind the curtains
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it's going to be really cool I can't
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tell you exactly what it is but trust me
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I've seen the plans of this that the
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everything you are G to love this with
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really plan to come back in eight months
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you're GNA want to plan to because
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you're going to want to be one of the
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first people to see this and when you
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get cast members that are that
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excited about it to sit there and say
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hey look we're constantly changing we're
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constantly evolving we're constantly
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moving forward you know we're not just
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status quo Disney you know the Disney is
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the is the never finished Park I mean
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that's the beautiful thing about Disney
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I mean I'm I'm a Disney fanatic I truly
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am it's and I've gone to through all the
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back you know the back scene you know in
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the tunnels and I've done all the all
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those type of Tours to me it's the fact
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that it's never finished yeah and the
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fact that you're dealing with something
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that is always want to move forward and
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that's the aspiration that has to be
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part of the culture and part of the
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purpose of an organization now when
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you're dealing with Disney you're you're
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talking about hundreds of millions and
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billions of dollars when you're talking
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about a company that's five people it's
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still about sitting there going look
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what are the new things we can do you
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know you've been doing this for a while
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you've been here for a year what are the
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things that you see that what that we're
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doing that we could do be better
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okay well we don't have a half million
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dollars to invest in that but what if we
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gave you $110,000 to try
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it
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okay and you own that
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project how excited is that person when
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all of a sudden they've been given a
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budget and a purpose and a goal that's
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an idea that they came up with to sit
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there and test to see whether this is
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actually going to work or not you know
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even if their job is only to do the re
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$10,000 to do the research
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they may not actually implemented on
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that 10 grand but they say okay here's
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10 grand for you to go out there and
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research whether this is actually doable
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or not come back to us with a plan all
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right that's doable tell me what tell
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you what we're g to give you
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$50,000 to to do a test market and
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you're in charge all of a sudden you've
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got somebody bought in you got somebody
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excited you got somebody that that is
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passionate and they're not going
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anywhere but if all of a sudden people
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are are given a job and just told to you
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know be quiet and do your job and that's
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it there's no aspiration there's no
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there's no reason for them to go the
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extra mile there's no reason for them to
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say hey wait a second but what if or or
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how about and if we don't give people
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the re the ability to say how about what
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if or you know have you thought of and
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at least be able to listen and sit there
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and say you know what prove me wrong
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then we're not giving our people reason
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to stick
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around look everyone wants to feel like
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they're contributing to some way I mean
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think about it's a rudimentary I don't
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want to say it's a human thing because
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I've seen dogs want to be useful but
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people want to feel useful right
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like it may not be a rocket science job
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that you're doing but at least you want
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to feel like you're actually
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contributing to something and and and
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and that it matters right that there's
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value behind anyone on your team and
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what they're doing uh it doesn't
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cost you anything to
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listen I've I've told people over and
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over and over again at all levels people
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want to be listened to understood and
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valued yes it's really that
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simple what you know if somebody sits
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there and say listen I listened to you I
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understood what you have to say
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unfortunately we've just gone ahead and
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we've done this we don't have the
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economic bandwidth or we don't have the
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people bandwidth to do this right now
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but we'd like to talk about look
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addressing this maybe in:10:35
come back to us in six months and let's
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talk about it and at least be open in
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six months to actually talk about and
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don't just push them off again right
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because if you push them off again
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you've lost them but if you sit there
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and say look okay let's do a test Market
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let's let's you know prove me wrong show
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me the data show me the you know give me
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a case study get show me how somebody
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else is doing this effectively
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and at least be willing to sit there and
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listen to sit there go okay maybe this
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person has
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something and you may go ahead with it
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you may not go ahead with it but at
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least what you've done is you've given
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them the ability to sit there and say
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hey you know what I gave it the best
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shot that I could and if if they are
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going to put it out it's for a reason
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that is outside of my control but at
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least I was listen to I was understood
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and I was
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valued and the thing about listening
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is that feedback it's not just listening
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to say okay listen to you thank you
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Deuces you know peace out it's it's
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maybe taking a point sometimes it's that
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take a little small nugget and they know
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they got input into that like yeah it is
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invaluable how good you can make someone
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feel even if you don't like the 99.9% of
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their idea take that 0.9 that you can
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apply to mix it in so they feel like
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yeah they contributed it's like help
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having a two-year-old help you cook
12:03
right pour the sugar in all right not
12:06
the salt not the salt yeah yeah one
12:09
hundo you know what I'm saying like so
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yeah I think it's and it's not to be
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little us and be like Oh Pat you on the
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head I'm not I'm not saying you know
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patronize people but sometimes I don't I
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I don't I'm a firm
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believer every idea has its merits if
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there's like just a small percentage you
12:27
can take the of that into incorporate it
12:32
it matters it's so much it's so much
12:34
like more than you realize the return uh
12:37
that you'll get from those individuals
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right um yeah now again don't patronize
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people be like oh that's a genius idea
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we're going to implement this in six
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months and you never do that's BS it
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could also be maybe hey I can't do that
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now maybe and and and this is maybe my
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suggestion for the way my brain would
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work put it in my calendar for three
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months from now to say hey so and so's
13:01
idea is it still not good is it any good
13:03
maybe say thank you for that idea that
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you brought up three months ago little
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gestures like that seriously make people
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feel listened uh especially if they're
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like me where I throw out ideas and
13:14
someone says thank you three months
13:15
later I'm like for what but you know
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that's that's just
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me I think majority of people would
13:20
would appreciate if their opinion is is
13:22
shared three months later so yeah I
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don't know man I mean I look at it and
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sit there when I when I had
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staff that that reported to me on a
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regular basis there is there is one rule
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the rule is if you came into my office
13:36
with a problem you had to have two
13:39
solutions and nine out of 10
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times I would sit there and say which
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which solution do you think is better
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which solution is going to be better for
13:47
the company and the and the person that
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it's for well this one then go ahead do
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it and you're empowering them and you're
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giving them you're giving them the
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ability to be aspirational for giving
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them to sit there and say what if what
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could we do that would be the best thing
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for not only the company but also for
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you know the customer the vendor
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whatever it was if you just sit there
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and and tell people no I need you to do
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this here's the problem do
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that yeah you know what all you're not
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giving any empowerment to these people
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and you're not giving them any
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reason to to think bigger and to be
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bigger and and and to push themselves
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and I think that we need as
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Leaders to give people the ability to
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push themselves and to sit there and say
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how can I be better how can I you know
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Take Lessons Learned and and be able to
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be a better person and a and a better
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leader myself because of
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it you you remind me of another
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conversation I had the other day about
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how do I be a better leader like this
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conversation right here is it's not end
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all of course not it's just a thing to
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consider in your conversations to get
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input to feel give the team that sense
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of accomplishment accountability
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empowerment all that good stuff still
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goes back down to listening I'm still
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gonna go back to that yes okay what was
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our original premise again well it was
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all about aspirational change
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aspirational change yeah yeah you get
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that you can affect that uh if you
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really listen to your team along the way
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because they'll give you the feedback
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you need to keep them
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inspired to
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Aspire and I think that that's a great
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place to leave that that was very
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inspirational why thank you oh thank you
15:49
I'm Ben and I'm CA and we'll see you
15:55
soon hey hey hey thanks for listening to
15:58
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